Menu
PricingStart a project

00/Case studySubstance · Johannesburg

A brand refresh for a Johannesburg barbershop group: identity, packaging and motion, a container barbershop, apparel, fleet and a year of campaigns.

The white Young Barber wordmark over the dark grey graffiti lettering pattern
Year
2025 – 2026
Sector
Grooming · Barbershops
Location
Johannesburg
Services
Brand Identity, Packaging, Motion, Spaces, Apparel, Fleet Branding, Outdoor & Print, Campaigns
Live
www.youngbarber.com ↗

Brief

Young Barber runs "Limitless Barbershop" stores across Johannesburg, in Alrode, Eden Park, Mulbarton and Vosloorus. It needed a brand loud enough for the street and consistent enough to carry across every store, every vehicle and every chair, with a steady stream of promotions to keep those chairs full.

Approach

We rebuilt the identity around a hand-lettered graffiti wordmark, a "YB" monogram and the round "Limitless Barbershop" badge with its crowned barber. The lettering doubles as an all-over pattern for wraps, apparel and interiors, in barber-pole red, white and blue on black.

Outcome

One system across a four-product grooming range and its launch film, a container barbershop and its interiors, staff golf shirts, hoodies and aprons, branded Caddy vans, trucks and trailers, store banners and weekly-specials flyers, a full haircut membership range and campaigns for events, holidays and hiring.

Identity

A graffiti wordmark, a "YB" monogram and the Limitless Barbershop badge with its crowned barber.

Young Barber wordmark with the crowned barber and "Limitless Barbershop" tag
Round Limitless Barbershop badge with the crowned barber, in red, white and blue
YB graffiti monogram
Young Barber graffiti wordmark on a black lettering pattern
Young Barber wordmark, single line
Young Barber wordmark over the all-over lettering pattern

Packaging

A grooming range with a label for every hair goal, launched with a motion film: each tub turning in its own colour while its name stacks, scrolls and rises behind it.

Spaces

A shipping-container barbershop, wrapped outside in the lettering and fitted out inside with mirrored stations and the badge.

Container barbershop with its canopy open, wrapped in blue graffiti lettering and the badge
Inside the container barbershop: mirrored stations and the badge on the end wall
Barber chairs along lit mirrors on a black and white floor
Reception counter with the badge in red, white and blue

Apparel

Golf shirts and aprons for the floor, zip hoodies for the street.

Blue golf shirt with a tonal lettering pattern and red collar tips
Red golf shirt with a tonal lettering pattern
Black golf shirt with a red, white and blue racing stripe
Black zip hoodie with oversized white YB lettering on the sleeves and hem
Red zip hoodie with oversized white lettering
Blue zip hoodie with oversized white lettering
Black barber apron with the wordmark and a fading monogram pattern
Blue trainee apron with the badge
Black apron with the crowned barber at the hem

Fleet

Caddy vans, trucks and mobile trailers that carry the lettering across the city.

VW Caddy wrapped in blue and red graffiti lettering
White VW Caddy wrapped in red graffiti lettering
Mobile barbershop trailer in blue with white lettering
Mobile barbershop trailer in red with white lettering
Delivery truck wrapped in blue, white and black graffiti lettering
Delivery truck wrapped in red, white and black graffiti lettering

Outdoor & print

Large-format banners for every store, from the roadside to the counter, and weekly-specials flyers for each location.

Large blue banner: "Get your limitless experience today!" with three customers
Square blue banner with three customers and a QR code
Alrode South trading-hours banner with five customers
Grey banner: "Limitless haircuts, limitless clothing, limitless products" with trading hours
Blue general banner with the wordmark and a row of customers
Wide red banner: "Get your limitless experience today!"
Alrode weekly specials flyer: "You deserve a limitless experience"
Eden Park weekly specials flyer
Mulbarton weekly specials flyer

Memberships

The Limitless Haircut Membership: a monthly plan for every kind of cut, priced per store.

Limitless haircut membership overview with the four plans and benefits
Membership flyer for the Young Uncle cut
Membership flyer for the ladies Limitless Queen cut

Campaigns

Events, outreach, holidays and hiring, all in one voice.

Back to school poster with two young customers
Youth Day event poster in red
Madiba Day community outreach poster
Happy Worker's Day post with barbers at work
"We are hiring" poster for a full-time receptionist
Happy Easter post with an egg in barber-pole stripes
All work Next projectManana Couture →